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Online-Shopping

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It has grown in popularity significantly. Today, we can purchase nearly anything online. In fact, retail experts say that online shopping will soon overtake traditional shopping in monetary terms.

Online shopping is part of E-Commerce , which stands for Electronic Commerce. An example of such a platform is Bikerringshop.

Global coverage is one of the major benefits of online shopping. We like shopping online. The main appeal is that we can find and buy items we require without ever needing to leave the house.

During the period leading up to Christmas, online shopping is particularly appealing. It is appealing because shoppers can avoid those long lines British: queues with angry consumers.

According to OxfordDictionaries. Today, most stores provide online shopping facilities. In other words, they have a website that allows consumers to purchase from them on the web.

For example, Amazon. NewEgg , Ocado , and TigerDirect also focus primarily on online shopping facilities.

Above all, you will need an Internet connection, a debit or credit card, and a secure password. You may also need to have an email address or mobile phone number.

Most retailers will allow you to make up your password. Make sure it is a password that nobody could guess. Avoid your birthdate and those of relatives.

Ideally, you should include a combination of letters, numbers, and higher and lower cases. You then scroll through the items the retailer is offering.

Sometimes they will have a category list, such as furniture, sports equipment, gardening, etc. Most retailers also have a search facility.

This means that you can write the name of the item you seek to determine whether they have it. Need a killer look for your new ?

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You may also need to have an email address or mobile phone number. Most retailers will allow you to make up your password.

Make sure it is a password that nobody could guess. Avoid your birthdate and those of relatives. Ideally, you should include a combination of letters, numbers, and higher and lower cases.

You then scroll through the items the retailer is offering. Sometimes they will have a category list, such as furniture, sports equipment, gardening, etc.

Most retailers also have a search facility. This means that you can write the name of the item you seek to determine whether they have it. When it is time to pay, the retailer will ask for your card details.

They will require the name on the card, the long digit number, the expiry date, and a 3-digit number at the back.

Online shopping is great for buying things that are identical. For example, printer toner, toilet paper, or windshield liquid for your car are items that do not vary.

However, fruit and vegetables are different. They may be overripe or not ripe enough. Most retailers allow you to send back goods.

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Customers are attracted to online shopping not only because of high levels of convenience, but also because of broader selections, competitive pricing, and greater access to information.

Designers of online shops are concerned with the effects of information load. Information load is a product of the spatial and temporal arrangements of stimuli in the web store.

Novelty involves the unexpected, suppressed, new, or unfamiliar aspects of the site. The novelty dimension may keep consumers exploring a shopping site, whereas the complexity dimension may induce impulse purchases.

According to the output of a research report by Western Michigan University published in , an e-commerce website does not have to be good looking with listing on a lot of search engines.

It must build relationships with customers to make money. The report also suggests that a website must leave a positive impression on the customers, giving them a reason to come back.

Dyn , an Internet performance management company conducted a survey on more than consumers across 11 countries in North America , Europe , Middle-East and Asia and the results of the survey are as follows:.

These concerns majorly affect the decisions of almost two thirds of the consumers. The most important factors determining whether customers return to a website are ease of use and the presence of user-friendly features.

Methods for evaluating usability include heuristic evaluation , cognitive walkthrough, and user testing.

Each technique has its own characteristics and emphasizes different aspects of the user experience. The popularity of online shopping continues to erode sales of conventional retailers.

For example, Best Buy , the largest retailer of electronics in the U. The survey found shopping began at amazon. It estimated 75 million Americans subscribe to Amazon Prime and 35 million more use someone else's account.

There were million people shopping online in China in Online stores are usually available 24 hours a day, and many consumers in Western countries have Internet access both at work and at home.

Other establishments such as Internet cafes, community centers and schools provide internet access as well. In contrast, visiting a conventional retail store requires travel or commuting and costs such as gas, parking, or bus tickets, and must usually take place during business hours.

Delivery was always a problem which affected the convenience of online shopping. However to overcome this many retailers including online retailers in Taiwan brought in a store pick up service.

This now meant that customers could purchase goods online and pick them up at a nearby convenience store, making online shopping more advantageous to customers.

Consumers may need to contact the retailer, visit the post office and pay return shipping, and then wait for a replacement or refund.

Some online companies have more generous return policies to compensate for the traditional advantage of physical stores. For example, the online shoe retailer Zappos.

Note: In the United Kingdom, online shops are prohibited from charging a restocking fee if the consumer cancels their order in accordance with the Consumer Protection Distance Selling Act Online stores must describe products for sale with text, photos, and multimedia files, whereas in a physical retail store, the actual product and the manufacturer's packaging will be available for direct inspection which might involve a test drive, fitting, or other experimentation.

Some online stores provide or link to supplemental product information, such as instructions, safety procedures, demonstrations, or manufacturer specifications.

Some provide background information, advice, or how-to guides designed to help consumers decide which product to buy.

Some stores even allow customers to comment or rate their items. There are also dedicated review sites that host user reviews for different products.

Reviews and even some blogs give customers the option of shopping for cheaper purchases from all over the world without having to depend on local retailers.

In a conventional retail store, clerks are generally available to answer questions. Some online stores have real-time chat features, but most rely on e-mails or phone calls to handle customer questions.

Even if an online store is open 24 hours a day, seven days a week, the customer service team may only be available during regular business hours.

One advantage of shopping online is being able to quickly seek out deals for items or services provided by many different vendors though some local search engines do exist to help consumers locate products for sale in nearby stores.

Search engines, online price comparison services and discovery shopping engines can be used to look up sellers of a particular product or service.

Shipping costs if applicable reduce the price advantage of online merchandise, though depending on the jurisdiction, a lack of sales tax may compensate for this.

Shipping a small number of items, especially from another country, is much more expensive than making the larger shipments bricks-and-mortar retailers order.

Some retailers especially those selling small, high-value items like electronics offer free shipping on sufficiently large orders.

Another major advantage for retailers is the ability to rapidly switch suppliers and vendors without disrupting users' shopping experience.

Given the lack of ability to inspect merchandise before purchase, consumers are at higher risk of fraud than face-to-face transactions. When ordering merchandise online, the item may not work properly, it may have defects, or it might not be the same item pictured in the online photo.

Merchants also risk fraudulent purchases if customers are using stolen credit cards or fraudulent repudiation of the online purchase.

However, merchants face less risk from physical theft by using a warehouse instead of a retail storefront. Secure Sockets Layer SSL encryption has generally solved the problem of credit card numbers being intercepted in transit between the consumer and the merchant.

However, one must still trust the merchant and employees not to use the credit card information subsequently for their own purchases, and not to pass the information to others.

Also, hackers might break into a merchant's web site and steal names, addresses and credit card numbers, although the Payment Card Industry Data Security Standard is intended to minimize the impact of such breaches.

Identity theft is still a concern for consumers. A number of high-profile break-ins in the s has prompted some U. Computer security has thus become a major concern for merchants and e-commerce service providers, who deploy countermeasures such as firewalls and anti-virus software to protect their networks.

Phishing is another danger, where consumers are fooled into thinking they are dealing with a reputable retailer, when they have actually been manipulated into feeding private information to a system operated by a malicious party.

Denial of service attacks are a minor risk for merchants, as are server and network outages. Quality seals can be placed on the Shop web page if it has undergone an independent assessment and meets all requirements of the company issuing the seal.

The purpose of these seals is to increase the confidence of online shoppers. However, the existence of many different seals, or seals unfamiliar to consumers, may foil this effort to a certain extent.

A number of resources offer advice on how consumers can protect themselves when using online retailer services.

These include:. Although the benefits of online shopping are considerable, when the process goes poorly it can create a thorny situation. A few problems that shoppers potentially face include identity theft, faulty products, and the accumulation of spyware.

Most large online corporations are inventing new ways to make fraud more difficult. However, criminals are constantly responding to these developments with new ways to manipulate the system.

Even though online retailers are making efforts to protect consumer information, it is a constant fight to maintain the lead.

It is advisable to be aware of the most current technology and scams to protect consumer identity and finances. Product delivery is also a main concern of online shopping.

Most companies offer shipping insurance in case the product is lost or damaged. Some shipping companies will offer refunds or compensation for the damage, but this is up to their discretion.

The lack of full cost disclosure may also be problematic. While it may be easy to compare the base price of an item online, it may not be easy to see the total cost up front.

Additional fees such as shipping are often not visible until the final step in the checkout process. The problem is especially evident with cross-border purchases, where the cost indicated at the final checkout screen may not include additional fees that must be paid upon delivery such as duties and brokerage.

Some services such as the Canadian-based Wishabi attempts to include estimates of these additional cost, [47] but nevertheless, the lack of general full cost disclosure remains a concern.

Privacy of personal information is a significant issue for some consumers. Many consumers wish to avoid spam and telemarketing which could result from supplying contact information to an online merchant.

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